@SPRÅK what harm could 140 characters possibly do??!

If you want to see some interesting coinages, innovative grammar and spelling, and language generally at play then you could do worse than look at Twitter. In fact trying to track the various new usages would be enough to keep a blogger happy full time. So just a dip in the water, that’s all
Radio 1 DJ Annie Mac tweeted (see previous post on this verb) from Glastonbury during the closing set by Blur: “There is serious group huggage going on in a muddy field at glasto.. This too much”. The ‘group hug’ is only a late 20th century phenomenon in itself, conceived of Friends, The Spice Girls and a general encouragement of touchy-feeliness by those who know what’s best for us. And now we have ‘group huggage’, more like an activity than an act. It’s a productive little suffix, old -age. It’ll go on just about any little noun you fancy. Up for some drinkage tonight? Or maybe some filmage? No? Just a sandwich then? Oh
Miss Mac also brought us the (clean) use of ‘kotch’ as a noun meaning ‘chill out time’ or something lazy like that: “Jus come back to the hotel for a shower and a kotch. It feels weird to be in a building..” She wasn’t the only one with relaxation on her mind this weekend. Wimbledon 6th seed Andy Roddick twittered thus: “ok so i definitely heard a guy use the term “chillax” today and he was dead serious……….” This one’s been around for a while – hence the number of pages devoted to it on the Urban Dictionary – but Roddick claimed never to have heard it (”people really say that??? seriously??? with a straight face???” was his next twitter)
But A Rod is too late on the case – ‘chillax’ is already destined for the knacker’s yard. As is the danger with any slang term, it’s well past its use by date. Witness this entry on the UD: “chillax: Is commonly used by wiggars, posers, and wannabes. These people try to use this to be cool when they know they aren’t” (a ‘wiggar’ by the way is another blend – the ingredient words should be fairly obvious). The OED it ain’t
But Twitter can have a serious side. Well, when the media get hold of a story it can. And who’s in hot water? None other than one of our favourite high street retailers: Habitat have been hashtagging and have got burned! Reports the BBC: “Furniture store Habitat has apologised for causing offence after accusations it exploited unrest in Iran to drive online Twitter users to its products. Keywords – called hashtags – such as ‘Iran’ and ‘Mousavi’ were added to its messages so people searching for those subjects would see the firm’s adverts”. Here’s one of the bad examples: “#MOUSAVI Join the database for free to win a £1,000 gift card”
But then again what they couldn’t get away with on Twitter the BBC have done for them. At least now everyone knows about their database. It’s still the media stalwarts who can help you most








