Lightbulb Moment

Lightbulb Moment
Compound nouns. In passing conversations on the German language there is no grammatical notion that causes more astonishment (read: polite interest) than the legends of single words spanning forty yards, rumoured to contain three different kinds of choking sound. Even here, in its vocabulary, German culture cannot escape the looming shadow of ‘efficiency’; it is somehow seen as unromantic to string words together so plainly, rather than providing each concept with an individual label that is supposedly concise, unique and autonomous (read: derived from Latin). In Lightbulb Moment, I explore the visual metaphors often employed in compound nouns across both German and English, in the hope of revealing the whimsy that is so often overlooked beneath the umlauts and consonant clusters.